About this campaign
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The holidays are marketed as the most wonderful time of the year, but for millions, they are the most stressful. Between intense family dynamics, financial pressure, and grief, the next few months are peak season for anxiety and other mental health struggles. This holiday, Open Minds is starting an important conversation with a message that is both humorous and deeply necessary: "Tis the Season for Therapy."
- The Goal: Spark open conversations at the family dinner table, friendsgiving, or your workplace holiday party and destigmatize seeking professional support any time of year, but especially during times of high stress. When you wear this shirt, you aren't just making a statement?you are opening a door. You are letting someone else in the room know it is okay to not be okay, even during the "most wonderful time of the year.?
- The Impact: 100% of profits will go toward funding mental health resources for those who cannot afford treatment.
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