About this campaign
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I wanted there to be a story behind this limited line of merch. It?s not just about representing an influencer.
Many of you know that I named my daughter Nova, a name meaning ?new,? to represent new beginnings.
But between my nine months of pregnancy and my first year postpartum, those new beginnings looked nothing like I imagined they would. At times, it felt like my entire world had exploded, almost like a supernova.
But in the middle of that explosion, I started finding new pieces of myself.
I began rediscovering the world around me, who I was outside of everything I had been through, and who I was becoming.
That is what SUPERNOVA: REDISCOVERED represents.
The idea that even after everything you knew falls apart, the pieces left behind can become the beginning of something new.
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